Monday, November 16, 2009

Spanish SEO Consultant

We assist companies and professional service providers research the most effective search terms used by native Spanish speakers that pertain to their products and services. We take that knowledge and create or update websites to maximize their visibility on the web

Spanish SEO search engine optimization (SEO) services can help rank your site in global and local results of the most relevant search engines as a long term strategy. You will see an increase in targeted traffic and sales leads from natural search results, that when combined with conversion optimization, will increase conversion rates and turn those leads into acquired customers. SEO is a long term marketing investment that provides the best ROI.

When it comes to the Spanish on-page optimization, we understand the difference between a Spaniard audience (Spain) and a Latin American audience (US Hispanics, Mexicans, Argentineans) etc, and we can often provide localization services to better focus on your target market. It is important to respect and speak to the various Spanish markets not just in their "language", but in their "culture", too.

We provide excellent advice when it comes to Hispanic Internet Marketing and are known to provide excellent results on a realistic budget. We pride ourselves as being one of the top Spanish SEO Firms in the United States with a clear, documented record.

Let the professionals at Hispanic Advertising assist you with:
  • Creating a Spanish WordPress Microsite
  • Internet Advertising & Press Releases
  • Increasing First Party Sales Leads
  • Internet Reputation Management
If you are interested in Spanish SEO (search engine optimization) for your business or industry call me at 732-982-4848 ask for Elvis Arias, I will provide a free consultation so you can see how I can help you attract the Hispanic community in your area who searches for the products and services you provide in Spanish.

Sunday, July 12, 2009

Hispanic Advertising - The Proof is in the Pudding

The following case studies are websites that were translated into Spanish and optimized for search engine results (SEO) with the objective of targeting the Hispanic population that searches for the products and services offered by my clients in their particular city county and state. The same concept can be applied to any business in any industry, see why….

Professional Service Providers: Dentist from NJ looking to advertise to Hispanics in his city, county, state now appears on Page 1 Google for the following Spanish keywords… “dentista nj”, “dentista bergen county”. Page 1 results for surrounding cities like “dentista hoboken”. In addition, Page 1 results for services provided by the dentist like root canals in Spanish “tratamiento de conducto nj” Another Dentist from NJ needing Hispanic advertising in his city and county now appears on Page 1 Google for the following Spanish keywords… “dentista monmouth county”. Page 1 results for surrounding cities like “dentista little silver”. In addition, Page 1 results for services provided like laser dentistry in Spanish “dentist laser nj”

Car Dealers: Car dealer from Illinois wanted Hispanic advertising geared towards his used card business. I created this Spanish microsite which now appears on Google page 1 for used cars Illinois in Spanish “autos usados illinois”. One more car dealer, this time from Orlando needed Hispanic advertising for the large population of Spanish speakers in his location. This Spanish microsite helps reach out to Hispanics in their language and appears on Google page 1 for used cars Orlando in Spanish “autos usados orlando” and “carros usados orlando”.

Want Hispanic advertising for your business or industry call or email Elvis Arias, Spanish SEO consultant, for a free consultation and see how he can help you attract Hispanics in your area who search for the services you provide in Spanish.

Sunday, July 5, 2009

Hispanic Advertising - Best Bang for the Buck

Hispanic Advertising - Spanish Website Translation and Optimization Services

I have prepared a summary of the services that I can offer you as part of an effective Internet marketing strategy which revolves around microsites. For those of you who are unaware, microsites are an effective way to market your business online with a website that has a strong domain name. These microsites are normally created in addition to your main website. They are called microsites because in our view, they should be focused to a particular topic or niche market. I can create this microsite on a powerful new domain name or it can be placed as a sub-domain off your existing website.

The website will be created in WordPress which means that you will be able to login and add/edit pages on the website without any programming skills.

I have also outlined in our proposal basic keyword research and website registrations so that when the site is completed, you have the best chance of the new site being ranked highly in Google, Yahoo and Bing searches.

  1. Create Primary Content Keyword Target List – We will create a organic search marketing checklist of search phrases that do not place your website at the top of Google Page one. You'll review the list and then we will attack the list with content. We'll measure our success in moving articles onto Google Page One each month.
  2. Create WordPress Microsite - I'll setup a WordPress website on a domain that the client likes. I'll need your business logo and some idea of what you would like the site to look like. If the client makes extensive design changes the budget would increase.
  3. Create basic external links and register your website in the “A-List” directories. Our A-List directory consists of effective directory websites and a series of other related websites which deliver good links. Some of these sites allow us to create a more detailed business listing, so time will vary from those on our list.
Spanish SEO consultant, Elvis Arias offers Hispanic Internet Marketing services at an affordable cost. Give him a call and learn what options can be provided for your business. 732-982-4848

Sunday, June 7, 2009

Hispanic Advertising

Interested in Hispanic Advertising?

You've landed to the right website...

Consider this... Hispanics utilize the internet as a primary tool for social networking, researching and purchasing products, this according to a study conducted by Ipsos U.S. Hispanic Omnibus.

Now the question all US industries need to ask themselves is whether or not they are ready to market to America’s fastest growing demographic segment (45 million and counting).

Communicating efficiently to the Hispanic market is the key to a successful Latino advertising campaign, and this area is where my strengths lie. In particular I create Spanish microsites of main websites in English and optimize them to cater directly to the Hispanic community.

The microsites mimic the mother English sites in content and marketing focus, in an effort to convey the same ad idea CORRECTLY into Spanish. These websites are optimized for search engine results, ensuring the max effect in terms of website traffic for your advertising dollars.

Feel free to contact Spanish SEO advisor Elvis Arias, for a free consultation and start your Hispanic advertising campaign on the right foot.

Importance of Hispanic Advertising by the Numbers

"The Power of the Hispanic Consumer Online" is a report from Scarborough Research which found that Hispanic Internet users are not very far behind when it comes to purchasing online when compared to the total population. Sixty-two percent of online Hispanic adults reported having made at least one online purchase in the previous in the past year, vs. 70 percent of Internet users in general. Among those who did make such purchases, the average spent in the previous 12 months was $762 for Hispanic respondents and $861 for Internet users generally.

The report also took a look at some metro areas that have disproportionate numbers of Hispanic adults. Among the findings about these markets: The rate of broadband access among online Hispanics was particularly high in Miami (76 percent), San Francisco (75 percent) and New York (72 percent). The incidence of past-30-day downloading among Hispanic Internet users was highest in Phoenix (60 percent). The average amount of online spending, among Hispanics who'd made any online purchase in the prior 12 months, was highest in New York (at $883), San Francisco ($879) and Phoenix ($831).

Convinced? Hispanic online advertising in Spanish is precisely the edge entrepreneurs need to jump start their business.For Hispanic Internet Marketing solutions at an affordable cost contact Elvis Arias, Spanish SEO advisor.

Thursday, June 4, 2009

Hispanic Advertising Necessary During Downturns

Hispanic advertising  consultant relays the latest industry news from MediaWeek. How to turnaround a declining market share in your industry? One way for brand marketers to increase sales in a down economy might be by targeting Hispanics with Spanish-language media. According to a new study conducted by Experian Simmons for Univision, Hispanics are less affected by the recession, tend to be more positive about it, shop more often and are more receptive to TV ads than the general population.

The study analyzed weekly consumer data collected between January 2008 and March 30, 2009, using the week of Sept. 29, 2008 as the start of the economic meltdown to gauge consumer attitudes and behavior before and during the recession.

Compared to non-Hispanics, more Hispanics (34 percent) expect to be better off financially in the next 12 months vs. 25 percent for non-Hispanics. And more Hispanics than non-Hispanics believe the economy will improve in the next 12 months, 29 percent versus 21 percent, respectively.

Not only do Hispanics have a more positive attitude than non-Hispanics, they are less affected by some of the factors stunting the overall economy. Only 45 percent of Hispanics have credit cards vs. 71 percent of non-Hispanics. Fewer have loans, 34 percent versus 53 percent for non-Hispanics, and they are less burdened with potential debt.

"Hispanics are more likely to look out for special offers. In general, they use cash and are more careful with money," said Tom Morrison, vp of Experian.

More Hispanics say they go shopping frequently compared to non-Hispanics -- 34 percent compared to 29 percent -- and Hispanics are more willing to pay for branded prescriptions than non-Hispanics, 31 percent vs. 15 percent.

Univision said the data is paying off with advertisers. One casual dining space advertiser saw a sales lift of 23 percent by targeting Hispanics. "Everyone is looking to better leverage their dollars," said David Lawenda, president of advertising sales and marketing for Univision. "In the past six months, we've had many marketers tell us that their Hispanic sales are outpacing their non-Hispanic sales."

Contact Spanish SEO consultant Elvis Arias for Hispanic advertising solutions at an reasonable budget.

Friday, May 29, 2009

Hispanic Advertising Services

Hispanic Advertising Services in Spanish Language are geared toward internet search marketing success. I provide personalized website design,translation and advertising services to achieve the specific keyword goals of my client. You will have the very best results for your internet advertising dollars.

All projects, large or small are carefully attended to and treated individually to avoid any loose ends. I do not believe that pre-packaged Hispanic advertising services work when the needs of every business or industry is so diverse. I personally review the marketing goals of my clients Hispanic advertising campaigns and work with them to ensure a successful end product.

If you would like a free consultation to discuss Hispanic Internet Marketing solutions for your business contact Elvis Arias, Spanish SEO consultant. The call and consultation is free so get started on a successful path to reach native Spanish speakers on the Internet.