Sunday, June 7, 2009

Hispanic Advertising

Interested in Hispanic Advertising?

You've landed to the right website...

Consider this... Hispanics utilize the internet as a primary tool for social networking, researching and purchasing products, this according to a study conducted by Ipsos U.S. Hispanic Omnibus.

Now the question all US industries need to ask themselves is whether or not they are ready to market to America’s fastest growing demographic segment (45 million and counting).

Communicating efficiently to the Hispanic market is the key to a successful Latino advertising campaign, and this area is where my strengths lie. In particular I create Spanish microsites of main websites in English and optimize them to cater directly to the Hispanic community.

The microsites mimic the mother English sites in content and marketing focus, in an effort to convey the same ad idea CORRECTLY into Spanish. These websites are optimized for search engine results, ensuring the max effect in terms of website traffic for your advertising dollars.

Feel free to contact Spanish SEO advisor Elvis Arias, for a free consultation and start your Hispanic advertising campaign on the right foot.

Importance of Hispanic Advertising by the Numbers

"The Power of the Hispanic Consumer Online" is a report from Scarborough Research which found that Hispanic Internet users are not very far behind when it comes to purchasing online when compared to the total population. Sixty-two percent of online Hispanic adults reported having made at least one online purchase in the previous in the past year, vs. 70 percent of Internet users in general. Among those who did make such purchases, the average spent in the previous 12 months was $762 for Hispanic respondents and $861 for Internet users generally.

The report also took a look at some metro areas that have disproportionate numbers of Hispanic adults. Among the findings about these markets: The rate of broadband access among online Hispanics was particularly high in Miami (76 percent), San Francisco (75 percent) and New York (72 percent). The incidence of past-30-day downloading among Hispanic Internet users was highest in Phoenix (60 percent). The average amount of online spending, among Hispanics who'd made any online purchase in the prior 12 months, was highest in New York (at $883), San Francisco ($879) and Phoenix ($831).

Convinced? Hispanic online advertising in Spanish is precisely the edge entrepreneurs need to jump start their business.For Hispanic Internet Marketing solutions at an affordable cost contact Elvis Arias, Spanish SEO advisor.

Thursday, June 4, 2009

Hispanic Advertising Necessary During Downturns

Hispanic advertising  consultant relays the latest industry news from MediaWeek. How to turnaround a declining market share in your industry? One way for brand marketers to increase sales in a down economy might be by targeting Hispanics with Spanish-language media. According to a new study conducted by Experian Simmons for Univision, Hispanics are less affected by the recession, tend to be more positive about it, shop more often and are more receptive to TV ads than the general population.

The study analyzed weekly consumer data collected between January 2008 and March 30, 2009, using the week of Sept. 29, 2008 as the start of the economic meltdown to gauge consumer attitudes and behavior before and during the recession.

Compared to non-Hispanics, more Hispanics (34 percent) expect to be better off financially in the next 12 months vs. 25 percent for non-Hispanics. And more Hispanics than non-Hispanics believe the economy will improve in the next 12 months, 29 percent versus 21 percent, respectively.

Not only do Hispanics have a more positive attitude than non-Hispanics, they are less affected by some of the factors stunting the overall economy. Only 45 percent of Hispanics have credit cards vs. 71 percent of non-Hispanics. Fewer have loans, 34 percent versus 53 percent for non-Hispanics, and they are less burdened with potential debt.

"Hispanics are more likely to look out for special offers. In general, they use cash and are more careful with money," said Tom Morrison, vp of Experian.

More Hispanics say they go shopping frequently compared to non-Hispanics -- 34 percent compared to 29 percent -- and Hispanics are more willing to pay for branded prescriptions than non-Hispanics, 31 percent vs. 15 percent.

Univision said the data is paying off with advertisers. One casual dining space advertiser saw a sales lift of 23 percent by targeting Hispanics. "Everyone is looking to better leverage their dollars," said David Lawenda, president of advertising sales and marketing for Univision. "In the past six months, we've had many marketers tell us that their Hispanic sales are outpacing their non-Hispanic sales."

Contact Spanish SEO consultant Elvis Arias for Hispanic advertising solutions at an reasonable budget.